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In this monthly report, we break down the latest insights from the Personal Care category on Blinkit for January 2026. You'll find insights on product counts, top brands, price distribution, and the biggest discounts available. Whether you're a shopper, seller, or market watcher, this data gives you a quick view of what's hot and how prices are shifting across the platform.
Total Products
Top brand
Most discounted brand
There are around 4,266 Personal Care products on Blinkit as of January 2026. It is an decrease of 224 products compared to the previous month.
Colgate with 70 products is the leading brand in the Personal Care category in Blinkit as of January 2026. Dettol is second with 46 products, and Dot & Key is third with 46 products.
In the Personal Care category on Blinkit, most items are priced between ₹191 and ₹292.
Oral-B iO9 Rechargeable Smart Electric Toothbrush by Oral-B is the most expensive product in the Personal Care category on Blinkit as of January 2026.
Colgate Extra Soft Baby Toothbrush (0 - 2 Years) by Colgate is the least expensive product in the Personal Care category on Blinkit as of January 2026.
Olaplex is the most expensive brand in the Personal Care category on Blinkit as of January 2026, with an average price of ₹3,075.
| Rank | Brand | Average Price |
|---|---|---|
| 1 | Olaplex | ₹3,075 |
| 2 | Victoria's Secret | ₹2,702 |
| 3 | L'Occitane | ₹2,460 |
| 4 | DKNY | ₹2,009 |
| 5 | Braun | ₹1,979 |
| 6 | GK Hair | ₹1,950 |
| 7 | D'You | ₹1,905 |
| 8 | Cpensus | ₹1,899 |
| 9 | Embryolisse | ₹1,855 |
| 10 | Xiaomi | ₹1,839 |
Wonder Fresh is the least expensive brand in the Personal Care category on Blinkit as of January 2026, with an average price of ₹42.
| Rank | Brand | Average Price |
|---|---|---|
| 1 | Wonder Fresh | ₹42 |
| 2 | Engage On | ₹70 |
| 3 | Beco | ₹72 |
| 4 | Moti | ₹73 |
| 5 | Tri-Activ | ₹74 |
| 6 | ORANGE LILIES | ₹75 |
| 7 | Himani Navratna | ₹85 |
| 8 | Swiss Beauty | ₹85 |
| 9 | ComfortPlus | ₹88 |
| 10 | Smyle | ₹89 |
Zulaxy is the highest discounted brand in the Personal Care category on Blinkit as of January 2026, with an average discount of 80%.
KLEDIA Daily Anti-Dandruff Shampoo & Hair Serum by KLEDIA is the highest discounted product in the Personal Care category on Blinkit as of January 2026, with a discount of 88%.
That wraps up the key highlights from Blinkit's Personal Care category for January 2026. From pricing trends to brand insights, this snapshot gives a clear picture of what's happening in this category. Check back next month for updated insights and shifts in rankings.
Our Quick Commerce Category Monthly Reports provide in-depth analysis of product performance shifts across key categories on Blinkit, Zepto, and Swiggy Instamart. These insights help quick commerce teams understand rapidly evolving market trends within this fast-paced ecosystem.
Disclaimer: Data on this page is based on publicly available Blinkit information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Blinkit or featured brands.